Our
News

Our
News

Our
News

Our
News

Published on Friday, September 27, 2019


Fire It Up Campaign Enters 2nd Phase

The national apprenticeship campaign ‘Fire It Up’ launched in January and is now live in its second phase.

Early evaluation shows that promotional activity is having a positive impact with a 10% rise in young people’s consideration of apprenticeships.

The second phase of the campaign continues to target broad audiences such as young people and parents but will also focus activity on those audiences that contribute to widening participation in apprenticeships such as those from disadvantaged backgrounds, women in under-represented sectors, low paid workers, people with learning difficulties or disabilities and people from ethnic minority backgrounds. Look out for the adverts on TV, cinema, out of home poster sites, digital and social media.

The campaign is a great opportunity for providers and employers to share case studies of your own apprentices (via email at apprenticeships.campaign@education.gov.uk) and on your own channels. These case studies may be considered for potential PR opportunities.

Would you like to feature in our Apprenticeship Hub Newsletter? Have you got a good news story to share? Then please get in touch at ApprenticeshipHub@halton.gov.uk

Copyright © 2019 The Apprenticeship Hub, All rights reserved.
Website Design by CSMB Design